Become a distributor
Become a distributor
Cleanse, Refresh, and Hydrate: Discover the Basic Care line, a balanced fusion of essential hair care. Designed for daily use, this line offers a powerful combination of natural ingredients, such as rosemary and aloe vera, ensuring strength, prevention of premature aging, and intense hydration for your hair.
Designed to deliver high performance, safety, and uniform results in all lightening processes, the Sarah K bleaching line is complete and includes high-performance bleaching powders, stable developers, shampoo, and effective toners capable of providing powerful lightening, tone control, and protection of the hair fiber.
The Sarah K finishing line was developed to provide protection, treatment, and the perfect finishing touch for hair in daily care. With advanced formulas and carefully selected ingredients, the products offer multiple benefits, helping protect the hair from heat damage, control frizz, and enhance shine and softness..
The Carnival line includes Brazilian Protein, Botox, Neutralizer, and Post-Chemical Shampoo and Conditioner. Specially formulated for natural, dark, thick, textured, and hard-to-straighten hair, this line delivers deep hydration and nourishment during the straightening process. When paired with the post-chemical care of the Shampoo and Conditioner, it helps extend results and maintain hair health between treatments.
Vibrant and long-lasting color with Cationic System technology to protect and nourish the hair—that’s what the Colors Line offers. This line is designed to deliver exceptional hair color results, with a variety of products meeting the needs of those seeking radiant, enduring colors without compromising hair health.
Daily Use is a hair care line developed for hair that needs daily hydration, softness, and nutrient replenishment. Its Shampoo & Conditioner are formulated with Softan, Cotton, Vitamin E, and antioxidants, helping restore a healthy-looking appearance while leaving the hair softer, silkier, shinier, and nourished, especially after chemical processes or daily aggressions.
Developed for dry and damaged hair, the Enjoy line combines advanced technology with a blend of Keratin, Collagen, Amino Acids, D-Panthenol, and Vitamin B5. It’s ideal for all hair types, delivering shine, vitality, and nourishment.
With Hyaluronic Acid and collagen, the Isso é Vida #It’s Life line takes care of the hair and ensures protection with reconstructive action. Additionally, it contains a combination of 21 amino acids that restore shine and softness to the hair strands.
There’s something captivating about La Vie en Gold. A glass bottle that shines like a jewel on any salon station, unveiling a golden elixir that holds the secret to truly revitalized hair. Its diamondshaped cap is the first glimpse into the world of luxury, care, and refinement that defines this line. More than a straightening treatment, La Vie en Gold is a restorative ritual, enriched with Peptides and Papain Enzyme to repair and strengthen the hair fiber. Infused with precious Ojon, Argan, and Marula oils, it delivers shine, hydration, and softness. The result is smooth, lightweight, and naturally radiant hair, healthy, elegant, and touched by gold.
La Vie en Rose is a complete product line designed to ensure the best results. We
recommend you explore our La Vie en Rose line, segmented into straightening and hair treatments, available in professional and at-home care versions. This line offers a wide variety of high-quality, 100% vegan products designed to enhance the beauty of the hair. Experience the softness and benefits of this line, formulated with natural ingredients, powerful actives, and cutting-edge technology to achieve exceptional results.
My Style is a full hair care line made to suit every routine and personality. With light, effective formulas, it fits all hair types — from straight to curly — offering balanced hydration, protection, and shine. It contains Grape Seed Oil (antioxidant and nourishing), Aloe Vera Extract (hydrates and soothes the scalp), and Keratin (strengthens hair fiber). Perfect for daily use, the line includes shampoo, conditioner, a mask, a leave-in with heat protection, and a finishing oil with Argan & Ojon. My Style blends care and freedom to express your beauty with health and movement.
Oil Free is a daily care line specially developed for hair with oily roots and dry ends. Its formula contains Aquileia and Bio Control, active ingredients that help provide deep cleansing and balanced care without drying out the ends. The result is hair that feels clean, fresh, balanced, and healthier-looking every day.
The Rio line includes Brazilian Protein, Botox, Neutralizer, and Post-Chemical Shampoo and Conditioner. Recommended for blonde hair with levels below 9, as well as bleached highlights or color-treated hair, Rio’s straightening treatments deeply nourish and hydrate the strands during the chemical process. When paired with the post-chemical care of the Shampoo and Conditioner, it helps extend results and maintain hair health between treatments.
The Roots line was specially developed for the continuous care of curly, coily, and afro hair, addressing the specific needs of curl patterns 3C, 4A, 4B, and 4C. Composed of products that improve hair health, enhance the natural beauty of curls, and ensure more hydrated, defined, and intensely shiny hair.
The SOS Line was designed for the modern salon: complete, versatile, and performance-driven. With exclusive Plantcol Technology — a powerful blend of collagen, keratin, and elastin — its formulas act directly on the hair fiber, delivering reconstruction, nourishment, and deep hydration. Ideal for all hair types, it allows professionals to create custom treatment protocols based on hair diagnostics. The line also includes at-home maintenance options that extend the results achieved in the salon.
Celebrating 10 years of excellence, Sarah K presents a special anniversary
limited edition line that blends science and nature for high-performance results.
The Shampoo and Conditioner, enriched with Myrrh Oil, Almond Oil and Arginine, strengthen, hydrate, and enhance shine. The Restorative Mask, infused with Murumuru Butter, Tucumã Oil, and Cupuaçu Butter, delivers deep nourishment, softness, and long-lasting smoothness.